Roller Team 2017 Motorhomes
After another very successful season, the 6th of July saw the 2017 Roller Team Product launch take place in Siena, Italy.
Over 20 members and their colleagues from UK dealer network, as well as the Press from the most popular motorhome magazines, were invited to attend two nights in the heart of Tuscany, where they had the opportunity tour the Poggi Bonsi production facility as well as the SEA A-class factory. Seeing first-hand the way in which this European brand creates its product in its high tech manufacturing facility.
One interesting aspect of this production line is they run in a very lean manner, delivering the necessary components for each vehicle to the production line as and when is necessary. Rather than building in batches, this allows each and every vehicle along the line to be a different model, ensuring the customer is getting what they want when they want it.
The dealers were also given a presentation including all the developments and improvements made to the Roller Team line-up for 2017, including one new brand new model -the 785. Afterwards everyone got to have a thorough look around the new products within the grounds of the hotel the event took place.
We were pleased to welcome several new faces to the event including representatives from the new dealers, T H White and Lee and Turner, both of which will be distributing the Roller Team brand from September 2016 onward.
We would like to thank all that attended this years’ event, which was a great success for everyone and we’d also like to extend our thanks to the staff at SPA who provided a great location and some excellent food.